We believe
media & technology
are forces for good

Our vision is to create a fair and inclusive digital economy where individuals and businesses can thrive, innovate and connect equally, harnessing the transformative power of media and technology to improve lives and uplift economies.

At Roar, we champion digital inclusion. We break down barriers and empower individuals and businesses to reach their highest potential in the digital age. Through innovative solutions, meaningful connections and a commitment to excellence, we lead with integrity and drive positive change. Our belief in the power of media and technology to create a better world guides our mission to build equal opportunities for everyone.

our story

9 years of bold vision and excellence

Roar Global was founded in 2014 by Mustafa Kassim and has been at the forefront of digital innovation across South Asia and beyond. We launched with Roar Media, a platform that captured the vibrant stories of Sri Lanka and the region to meet the appetite of digital-savvy urban youth for digital news and entertainment.

Within two years, we introduced three local language editions and became the first Sri Lankan media company to forge an international presence with our expansion to Bangladesh, earning multiple awards for our exceptional editorial and branded content.

Roar Global - About Us
Roar Global - About Us

With years of experience in building digital brands, we have become the go-to-market specialists in the Asia Pacific. Our brands, Roar AdX and 3P Media, connect larger platforms, organizations, and creators with businesses and audiences in the APAC region. As representatives for leading digital platforms like Meta, LinkedIn, and Google in emerging markets, we provide strategic consultation, multilingual workshops, and dedicated customer support to over 5,000 clients, enabling them to create more effective ad campaigns.

Our presence in multiple markets, including Sri Lanka, Nepal, Bangladesh, Maldives, Laos, Brunei, and Singapore, enables us to reach our mission of levelling the digital media playing field in the fastest-growing region and lead digital transformation by empowering platforms, businesses, and individuals for exponential growth.

We are experts in building influential, award-winning digital brands

Our team brings in over a decade of experience across media, advertising, business development and people and culture.

Mustafa Kassim - Founder & CEO - Roar Global‍

Mustafa Kassim

Founder & CEO
Roar Global

Prash Balakrishnan - Regional Director - 3P Media‍

Prash Balakrishnan

Chief Commercial Officer
Roar Global

Umair Wolid - Chief Marketing Officer, Meta ASP - Roar AdX

Umair Wolid

Chief Marketing Officer, Meta ASP
Roar AdX

Andre Howson - Regional Director - Roar Media‍

Andre Howson

Regional Director
Roar Media

Anukshi Jayasinha

Regional Director, Marketing
Roar Global

Ishani Karunadasa - Regional Director, People & Culture - Roar Global

Ishani Karunadasa

Regional Director, People & Culture
Roar Global

Ismail Hamza - Regional Director, Finance - Roar Global

Ismail Hamza

Regional Director, Finance
Roar Global

We are a Great Place to Work® Certified Company

We are levelling the playing field.

We are levelling the playing field.

We are levelling the playing field.

We are levelling the playing field.

We are levelling the playing field.
We are levelling the playing field.
We are levelling the playing field.
We are levelling the playing field.