Roar AdX Conducts Sri Lanka’s First-ever Meta Commissioned Marketing Mix Modeling (MMM) Analysis for Pizza Hut Sri Lanka

Roar AdX, in partnership with Meta, is proud to announce the first-ever large-scale Marketing Mix Modeling (MMM) analysis conducted in Sri Lanka. This collaborative effort with RainMan Marketing Consulting Agency and Pizza Hut Sri Lanka marks a milestone in the nation's marketing landscape, offering advanced marketing science resources and data-driven insights for brands and agencies.

Marketing Mix Modeling (or MMM) is a powerful statistical analysis technique that uses sales and marketing data to estimate the impact of marketing activities on sales. In a market where traditional media lacks comprehensive analysing and evaluation tools, Roar AdX is driving innovation by introducing MMM to assess the effectiveness of omnichannel marketing efforts.

"Our goal is to empower brands and agencies with sophisticated solutions that allow them to make informed, data-driven decisions. This study not only sets a benchmark for Sri Lanka but also cements our position as a pioneer in the APAC region for providing advanced marketing science solutions."
- Udara Dharmasena, Regional VP - Client Success at Roar AdX. “

Pizza Hut Sri Lanka was selected as the brand to focus on this analysis due to its extensive use of omnichannel marketing, offering a robust data set for valuable insights.

“Partnering with Roar AdX and Meta on Sri Lanka’s first large-scale MMM analysis has provided valuable insights for Pizza Hut Sri Lanka. These findings are helping us refine our marketing strategies and enhance how we connect with our customers in the year ahead”
- Malith Soysa – Head of Marketing Strategy & Planning, Pizza Hut Sri Lanka

This analysis addresses the longstanding practical challenges of evaluating marketing effectiveness and the impact of traditional and digital media platforms through innovative tools and methodologies. By bridging this gap, Roar AdX is not only empowering brands and businesses to use insights to make strategic decisions but also paving the way for similar advancements across emerging markets in the APAC region.

Roar AdX is Sri Lanka's leading Meta-managed partner, specializing in helping advertisers optimize and scale their Meta advertising efforts. As a trusted partner, Roar AdX provides comprehensive advertising solutions, from campaign consultancy to local billing options, ensuring businesses maximize their results. To learn more, visit www.roaradx.com